Take a look at some of these interesting statistics about GEN X* – ages 38-56:
- A third of Gen X have more than 7 social media accounts
- 30% of internet users (worldwide) aged 16-64 are Gen X but in North America it rises to 39%
- GNE X are spending more time on mobile as their social media usage continues to broaden.
- Gen X are more likely to be of high income, own property, and be full-time workers; many of them therefore had the financial security in place to weather the pandemic’s storm so far (especially as compared with younger consumers were much more likely to lose their jobs or have incomes cut).
- GEN X live and breathe having a choice in everything they do.
Why should you care? Because you want their business!
And how does this impact you as a broker if you want the business of GEN X clients? By Paying more attention to using Social Media – whether for marketing your business or just commentary on real estate or mortgages.
GEN X represents a huge audience with significantly more spending power and families to support.
Additionally, because of COVID-19 their behaviors have become more digitally oriented and brands need to take note – and that means you. With GEN X using social media more than ever, if you want to get their attention, you need to get in front of them where they spend their time – social media and by ensuring that you are meeting their needs for more choices.
How can knnct help? knnct helps you to get private lending deals done for your GEN X clients and done more quickly
And allows you to get multiple offers without triggering a reduction in Beacon score or an increase in deal costs.
Learn more about the knnct platform. With over $136 million in deals posted in 2020, knnct has the attention of private lenders.
And with lenders from across Canada, knnct makes certain that lenders using the knnct platform see EVERY deal that matches their lending criteria. From small to large private lenders and all types of mortgage – 1st, 2nd, 3rd, even commercial and construction – from low LTVs to high LTVs – from hard to easy deals! Even deals that need to be done within 24 hours!
*Global Web index March Report on GEN X